One of the core values of DejavuCoffee is the commitment to sourcing high-quality, local ingredients. As part of the expansion into Canada, the team sought to collaborate with Canadian farmers and suppliers to ensure that the coffee and food offerings were fresh, sustainable, and locally sourced. This involved building relationships with local producers and understanding the supply chain dynamics in Canada. Challenges included finding suppliers who met the brand’s quality standards and negotiating fair prices that aligned with the company’s budget. The MTA was instrumental in facilitating these connections, providing introductions to local suppliers and offering advice on sustainable sourcing practices. Grant’s mentorship helped the team to navigate the complexities of the Canadian supply chain and ensure that the partnerships were mutually beneficial. The focus on local sourcing not only supported the Canadian economy but also reinforced DejavuCoffee’s commitment to quality and sustainability. This approach resonated with Canadian consumers, who increasingly value transparency and ethical sourcing in the products they purchase.