Choosing the right location in Calgary was a critical step in DejavuCoffee’s expansion. The process involved a detailed analysis of various neighborhoods, focusing on factors such as foot traffic, demographics, and proximity to other businesses. The goal was to find a location that not only attracted coffee enthusiasts but also aligned with the brand’s community-oriented ethos. Challenges included navigating the competitive real estate market in Calgary and ensuring that the location would provide the visibility needed for a new brand in the city. MTA’s involvement was instrumental in this phase, providing access to real estate experts and local business networks. Grant’s mentorship helped the team to prioritize factors that would drive long-term success, such as community engagement and local partnerships. The chosen location in Calgary was selected not just for its commercial potential but also for its ability to serve as a cultural hub, reflecting DejavuCoffee’s commitment to creating meaningful connections.