The journey of DejavuCoffee began with a clear vision: to create a unique coffee experience that resonates with customers on a personal level. From its inception, the goal was to blend high-quality coffee with a welcoming atmosphere that would serve as a community hub. The founders envisioned a space where people could not only enjoy their coffee but also connect with others. This vision was the driving force behind every decision, from selecting the perfect coffee beans to designing the store layout. The involvement of the Manitoba Tech Accelerator (MTA) played a crucial role in refining this vision. Through mentorship from Grant, the team was able to focus on creating a scalable business model that would allow DejavuCoffee to grow beyond a single location. This mentorship was invaluable in helping the founders understand the importance of maintaining the brand’s core values while adapting to different markets across Canada.